To spotlight diverse voices in travel and strengthen brand relationships, I produced and managed “Travel Crush Tuesday,” a recurring content series featuring Black travel influencers. This initiative was designed to grow community engagement, drive consistent blog traffic, and create an ongoing influencer partnership pipeline.
16 total collaborations
Responsibilities:
- Built relationships with Black travel content creators through thoughtful outreach and gifting
- Developed a repeatable weekly workflow from interview to publication
- Drafted interview questions, edited responses, and produced feature blog posts
- Crafted complementary newsletter and social content (IG Stories) to amplify reach
Results:
- Produced a scalable influencer feature framework, resulting in consistent weekly content
- Drove a measurable increase in blog traffic and email engagement
- Strengthened brand reputation and relationships within the Black travel community