Recognizing the need for ongoing education and engagement within Big Life Journal’s audience, I designed and directed a portfolio of expert-led masterclasses. These sessions featured psychologists, educators, and parenting experts, offering actionable insights while reinforcing the brand’s mission and expertise.
Available in GrowthMinded Digital Membership Platform and sold as evergreen products.
Responsibilities:
- Conceptualized masterclass themes aligned with audience needs and brand goals
- Led outreach and secured top-tier speakers and creators
- Negotiated contracts, set content expectations, and developed production workflows
- Managed promotional campaigns across email, web, and social
- Oversaw content editing, post-event follow-ups, and reporting
Results:
- Established a scalable, evergreen content series driving lead generation, sales, and retention
- Built lasting relationships with influential experts and thought leaders
- Enhanced the brand’s perceived authority and educational value