As podcast manager for Big Life Kids, I led the production and marketing strategy for Seasons 5–7, transforming the show into a global brand pillar. The goal was to create meaningful, story-driven audio content that inspired children while reinforcing brand trust with parents and educators.
Responsibilities:
- Directed production workflows across writing, voice talent, editing, and publishing
- Managed timelines, approvals, and collaboration across creative teams
- Developed marketing strategies for each season’s launch and episode rollouts
- Monitored and reported podcast analytics to leadership
- Ensured alignment with brand messaging and quality standards
Results:
- Scaled global audience from 4M to 10M downloads
- Strengthened brand loyalty and audience engagement worldwide
- Positioned the podcast as a top-rated children’s show in its category