As part of Big Life Journal’s digital expansion, I led the go-to-market strategy for GrowthMinded, a membership platform designed to support parents and educators. The launch required a strategic blend of product positioning, storytelling, and cross-channel marketing execution to drive awareness and subscriptions.
Responsibilities:
- Developed positioning, messaging, and communications strategy for launch
- Managed the creation of sales pages, email funnels, and promotional assets
- Coordinated launch campaign timelines with internal marketing and product teams
- Directed influencer and partner collaboration efforts
- Analyzed launch data and audience feedback to refine messaging
Results:
- Achieved successful launch milestones and exceeded subscriber targets
- Strengthened customer retention through community-driven communications
- Established a foundation for future campaign frameworks and platform growth