To deepen community engagement and position Big Life Journal as a thought leader in parenting and social-emotional learning, I led a monthly live virtual event series featuring bestselling authors and mental health experts. Each event served as a valuable audience touchpoint for inspiration, education, and brand trust.
Responsibilities:
- Identified, pitched, and secured partnerships with leading authors and experts
- Developed compelling event topics informed by audience data and content analytics
- Coordinated all event logistics—from scheduling and technical setup to live moderation
- Directed cross-channel promotion (email, social, blog, and website)
- Managed audience engagement during and after the event, including lead-nurturing follow-ups
Results:
- Hosted 30+ high-impact virtual events reaching thousands of attendees
- Generated 400-3,000+ new leads per event cycle through registration campaigns
- Strengthened partnerships with influential experts and expanded brand reach