I led end-to-end media relations strategy and outreach, positioning Big Life Journal and its products in top-tier national outlets to increase brand awareness and credibility.
Key Contributions:
- National Media Coverage: Secured features in The Today Show, Woman’s Day, and leading parenting and education publications. (SEE BELOW)
- Messaging & Thought Leadership: Partnered with executive leadership to develop messaging frameworks, press kits, talking points, and thought leadership positioning, influencing company-wide communications strategy.
- Podcast & Guest Features: Coordinated guest placements and press coverage for multiple e-commerce brands, extending brand reach and authority.
- Strategic Storytelling: Crafted narratives that highlighted company values and product impact, ensuring alignment across media channels and reinforcing audience trust.
This work demonstrates my ability to drive brand visibility, lead high-impact media initiatives, and strategically shape organizational communications.
The Today Show
Tips to Boost Your Mood and Beat Winter Blues
February 19, 2021
Big Life Journal – Daily Edition Journal
Huffington Post
9 Products To Help Little Kids Navigate Big Emotions
November 2, 2023
Big Life Journal – Second Edition
Woman’s Day Magazine
Great Gifts Feature
December/January 2025 Issue
Big Life Journal – Sharing Joy Conversation Cards
Moms.com
Big Life Journal CEO Discusses Benefits of Growth Mindset When Parenting
January 18, 2021
KindlED by Prenda
Emotional Regulation and Gentle Parenting. A Conversation with KJ Althoff.
January 30, 2024