I led the end-to-end strategy, speaker management, and launch of 25+ on-demand masterclasses, creating engaging, high-quality educational content that supports both audience growth and revenue goals.
Key Contributions:
- Speaker Acquisition & Onboarding: Recruited and managed educators, authors, and influencers, overseeing the full pipeline from initial outreach to evaluation, onboarding, and ongoing retention.
- Quality & Brand Alignment: Designed evaluation criteria to assess speaker expertise, professionalism, and alignment with brand standards, ensuring consistent, high-caliber course delivery.
- Scalable Processes: Built comprehensive onboarding resources, including guides, templates, and live walkthroughs, empowering creators to produce polished content while maintaining brand consistency.
- Launch Strategy & Execution: Collaborated cross-functionally to plan release schedules, promotional campaigns, and audience engagement tactics, ensuring masterclasses reached target learners effectively.
This work demonstrates my ability to manage complex content initiatives, lead diverse contributors, and implement scalable processes that drive both quality and organizational impact.