I led the production of monthly virtual events and live webinars, creating tailored experiences that drove lead generation, brand awareness, and audience engagement. Sessions attracted 200–3,000+ participants and featured top influencers and experts across co-branded initiatives.
I also directed the 3-day “Growth Mindset in the Classroom Virtual Conference,” overseeing technical logistics, live moderation, and speaker management, resulting in 6,000+ new leads.
Key Contributions:
- Event Strategy & Planning: Designed tailored community events for specific audiences, including behavior-health professionals and educators, aligning content with their pain points to drive product and membership sales.
- Speaker Coordination & Session Flow: Managed recruitment and onboarding of influential speakers, coordinated session agendas, and ensured seamless live delivery.
- Audience Engagement & Analytics: Implemented engagement strategies, tracked participation metrics, and refined experiences to maximize impact and conversion.
This work demonstrates my ability to design and execute large-scale digital experiences, manage cross-functional teams, and deliver measurable business outcomes.