I built and managed a network of 200+ influencers and affiliates to amplify brand visibility, drive engagement, and create authentic connections with target audiences.
Key Contributions:
- Campaign Strategy & Execution: Led influencer campaigns, gifting programs, and product seeding initiatives to optimize engagement and reach.
- Adult Mindset Journal Launch: Developed a targeted influencer campaign connecting Big Life Journal with trusted mental health voices on Instagram and YouTube to generate authentic buzz, social proof, and strengthen product positioning. (SEE COMPILATION VIDEO)
- Creator Engagement & Management:
- Researched and identified aligned mental health creators and therapists
- Crafted personalized outreach to build trust and secure collaborations
- Coordinated gifting logistics and distributed early review copies
- Provided campaign guidelines with product highlights and messaging points
- Content & Performance Optimization: Collected testimonial videos and influencer-generated content for marketing use, tracked KPIs including reach, engagement, and conversions, and refined strategy to maximize results.
This experience demonstrates my ability to lead strategic influencer campaigns, manage large creator networks, and deliver measurable outcomes through authentic brand partnerships.